Marketing

As a marketing major in the Brennan School of Business, you’ll engage a powerful, values-based curriculum that will enable you not only to sell products but also to drive the growth of businesses and organizations—and even improve the lives of others.

This is not business as usual

In small classes, you’ll work side-by-side with an outstanding faculty that includes Fulbright scholars, successful authors and top-level corporate leaders. You’ll master the marketing knowledge and skills that can make or break a business or nonprofit organization. You’ll learn by hands-on, real-world experience— analyzing the ways consumers think and act, building advertising and digital marketing plans, and making smart, strategic decisions about product development, pricing, placement and positioning. In a curriculum deeply rooted in the liberal arts, you’ll learn about leadership, persuasion, and the subtle art of communicating within organizations and across cultures. This fascinating, high-impact major will prepare you to help the organizations of today and tomorrow flourish in a fast-moving global economy.

More ways to learn, on campus and beyond

Extensive practical experience is built into Brennan’s marketing curriculum. Our practicums and internships draw on Chicago’s incredible business resources. We make our connections your connections, so you can collaborate with business leaders to solve actual marketing problems, and test drive your dream job in the real world. You’ll dive deep into the ethical and legal implications of marketing practices. To gain a global business perspective, you can choose from study abroad programs on four continents. 

Denise Toxtle

Brennan Graduate
Senior Category Specialist, Topco

“The scholarship I received from Dominican enabled me to become the first person in my family to graduate from college—and to make my parents proud. Now I’m working to build a career as a marketer.”

Prepare for a life of purpose and impact

From your first to your last day on campus (and even after you graduate), you’ll have full access to academic and career advising that is thoughtful, effective and personalized to you. The Brennan Career Development Program will guide you through the subtleties of resume writing, interviewing and networking. The Executives-in-Residence Program will introduce you to business leaders who will mentor you one-on-one in career settings. The curriculum itself will prepare you for lifelong intellectual and professional competence. You’ll be open to new ideas, proficient with emerging technologies, and able to adapt and thrive through a long and meaningful career.

Top 5%: The Brennan Advantage

The Brennan School of Business has launched the careers of leaders and innovators in everything from neighborhood nonprofits to multinational corporations. Brennan has produced more than 65 CEOs across the industry spectrum. In 2014, the school reached a special level of distinction when it earned the prestigious accreditation of the Association to Advance Collegiate Schools of Business (AACSB). The endorsement places Brennan in elite company: of the 17,000 business programs around the world, fewer than 5% have earned AACSB accreditation. As you enter the workforce, your degree from an AACSB-accredited school will give you a clear competitive advantage.

Matthias Witteman

Brennan Graduate
Associated Product Manager, Chervon North America

“I transferred to Dominican as a junior and I always felt welcome. You can find a friend at any time within an arm’s reach. I grew so much during my time here. Dominican gave me amazing opportunities that enabled me to land a great job as a brand manager eight months before graduation.”
 

In addition to marketing, Dominican offers a variety of undergraduate business majors.